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10 comments | Tuesday, June 23, 2009



Tear Down the Borders



Remove borders on your AdSense ads. Web visitors eyes wander around the screen; borders stop them from wandering.



Removing borders from your AdSense ads can lead to a significant boost in CTR.



Use Matching Fonts



Match the font of your site content to the fonts of your AdSense ads.



Use Matching Colors



Match the colors of your AdSense ads to the colors of your site content. Make the ads look like content and more visitors will look at them.



One exception to the color matching rule is sites that are designed to appeal to scammers and spammers. Those sites sometimes perform better with highly contrasting colors.



Use Blue Links



Another exception to the color matching rule is to set the links in your AdSense ads to blue. Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.



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2 comments | Friday, June 12, 2009




Site Design and Integration


Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.



Google has also has published a list of the highest performing ad sizes:

  • 336×280 large rectangle
  • 300×250 inline rectangle
  • 160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.
Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.

Using Images

One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but
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18 comments | Tuesday, June 02, 2009



One of the best tricks to improve your CTR (click threw rate), is to constantly make changes to your ads.

I don't know how many of you even know about the option you have in your Adsense account, to select multiple color palettes, for 1 Adsense ad.

What does this option do, how does it work, and why should I use it?

It's very simple. Instead of you manually changing the way your ad looks every now and then, you can set it to be automatic, so it changes constantly with out you needing to do a thing.

You'll have to ask Google exactly how it works.. But what I know is that it simply modifies the code which is generated, to have the option of changing the color palette.

Why should you use it?! That's a good one..
Ok Ok.. I'll explain..

Assuming your site has visitors who come back to your site, or even if you don't, and most of your visitors are first timers and will never come back again, it is good to have a variety of ads.
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